Subject: We're just getting started
Subject: We're just getting started
From:
From:
daniel@pickle.com
daniel@pickle.com
To:
To:
sanio@pickle.com,
sanio@pickle.com,
emmett@pickle.com,
emmett@pickle.com,
sam@pickle.com,
sam@pickle.com,
sj@pickle.com,
sj@pickle.com,
tars@pickle.com,
tars@pickle.com,
quan@pickle.com
quan@pickle.com
23:11:48 Jul 15, 2025
Hi everyone,
last night our revenue and user metrics became four times greater. All thanks to you.
We’ve done a pretty nice job so far. We have some amount of cash. We started by delivering boxes in 2-people fit apartment, now we have a big house here in San Francisco. And recently, we became 7.
But what we’re building is thousands of times bigger than what we’ve done so far.
What we are trying to do is to design the best possible living architecture for a person and their personal intelligence.
Technology will keep changing. Each shift will reshape the day of AI-merged human. Humans will focus more and more on what makes them most human. Machines will take the rest. We design that boundary. And we will do it really, really fucking good.
And this will become the largest consumer brand on Earth for the next hundred thousand years. Every movie has imagined this future. And everyone wonders who will make it real. Our job is to show the world that it was not Apple, not Meta, but us.
Like Tesla and Apple, we must make both hardware and software. We should be able to handle multiple products in every direction, and each one has to be crazy great. Every surface must be perfect. And it must be done with our own hands, not by others.
We know this is extremely hard. Still, the reason we challenge it is because we are desperate as fuck.
We all know how badly we want this. Someone quit a million-dollar job. Someone wired their life savings when we had no money last year and burned it all. I dropped out of med school and shut down a two-million-dollar business just to start with you guys. And all of us, left our families and hometowns, carrying only a few clothes, to come to America.
And we all know we can do this. When we make content, it goes viral. If we craft something, it’s beautiful. When we compete, we win. We are born hackers. We all know that we so damn trust each other. We sleep well. We eat healthy. We live long-term lives that can endure centuries. And above all, we truly enjoy this challenge.
I’m really glad to be with you all. Let’s build again tomorrow.
Daniel
Hi everyone,
last night our revenue and user metrics became four times greater. All thanks to you.
We’ve done a pretty nice job so far. We have some amount of cash. We started by delivering boxes in 2-people fit apartment, now we have a big house here in San Francisco. And recently, we became 7.
But what we’re building is thousands of times bigger than what we’ve done so far.
What we are trying to do is to design the best possible living architecture for a person and their personal intelligence.
Technology will keep changing. Each shift will reshape the day of AI-merged human. Humans will focus more and more on what makes them most human. Machines will take the rest. We design that boundary. And we will do it really, really fucking good.
And this will become the largest consumer brand on Earth for the next hundred thousand years. Every movie has imagined this future. And everyone wonders who will make it real. Our job is to show the world that it was not Apple, not Meta, but us.
Like Tesla and Apple, we must make both hardware and software. We should be able to handle multiple products in every direction, and each one has to be crazy great. Every surface must be perfect. And it must be done with our own hands, not by others.
We know this is extremely hard. Still, the reason we challenge it is because we are desperate as fuck.
We all know how badly we want this. Someone quit a million-dollar job. Someone wired their life savings when we had no money last year and burned it all. I dropped out of med school and shut down a two-million-dollar business just to start with you guys. And all of us, left our families and hometowns, carrying only a few clothes, to come to America.
And we all know we can do this. When we make content, it goes viral. If we craft something, it’s beautiful. When we compete, we win. We are born hackers. We all know that we so damn trust each other. We sleep well. We eat healthy. We live long-term lives that can endure centuries. And above all, we truly enjoy this challenge.
I’m really glad to be with you all. Let’s build again tomorrow.
Daniel
We're waiting for you. Please reach out to daniel@pickle.com and become our eighth.
We're waiting for you. Please reach out to daniel@pickle.com and become our eighth.
© Pickle, Inc.
San Francisco, CA
© Pickle, Inc.
San Francisco, CA